Studies of consumer behaviour show that when there are many choices available, people are more likely to ________.

Question

Answer

ask friends and acquaintances for input, resulting in trend following

Answer

struggle deciding which is the best option, causing them to defer their decision

Answer

choose one of the best options for them, since that option is more likely included among those considered

Answer

rely on snap decisions, leading to often suboptimal decision-making

Crowdly