GreenTech Inc. is contemplating the launch of a new line of eco-friendly products. The decision is partly driven by the growing consumer demand for sustainable goods. In an instrumental approach, what factor should primarily influence GreenTech Inc.'s decision?

Question

Accepted Answer

The potential market share and profitability of the eco-friendly product line.

Answer

The effect of the product launch on GreenTech Inc.’s relationship with environmental NGOs.

Answer

The positive environmental impact of the eco-friendly products.

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The compatibility of the new products with GreenTech Inc.’s mission of sustainability.

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All of the above.

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GreenTech Inc. is contemplating the launch of a new line of eco-friendly product...

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