What is the
aim of a generic strategy?

Question

Accepted Answer

To differentiate your offer from the average offer of the market, by increasing the value of your product and going premium

Accepted Answer

To decrease all your costs in the value chain to have a more competitive price than the average offer of the market

Answer

To  differentiate
your offer from the leader on the market

Answer

To act according to your competitors by anticipating their next move

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