Frequent flyer
programs are designed to maximise Customer Lifetime Value (CLV) from
particularly profitable market segment(s).
From your understanding of creating value from market opportunities,
frequent flyer programs

Question

Frequent flyer
programs are designed to maximise Customer Lifetime Value (CLV) from
particularly profitable market segment(s). 
From your understanding of creating value from market opportunities,
frequent flyer programs

Accepted Answer

Maximise the value
from each individual frequent flyer member, which is called CLV

Answer

Maximise the value
from all frequent flyer members, which is called CLV

Answer

Exploit the brand
loyalty of frequent flyers, which is called CLV

Answer

Maximises the value
for all frequent flyer members, which is called CLV

Crowdly

Frequent flyer programs are designed to maximise Customer Lifetime Value (CLV) f...

Want instant access to all verified answers on moodle.telt.unsw.edu.au?