Which
of the following illustrates the use of information systems to achieve product
differentiation?

Question

Answer

A
shoe manufacturer's use of information systems in selling custom, made-to-order
shoes directly to customers

Answer

A
hot tub dealer's use of information systems to determine which models and
options its customers are most likely to buy

Answer

A
hotel chain's use of information systems to analyze detailed data on guests to
determine each guest's profitability

Answer

A
grocery store chain's use of information systems to produce products and
services at a lower price than competitors

Answer

A
PC manufacturer's use of information systems to facilitate direct access from
suppliers to production schedules

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