In Nekalimin culture because material wealth is easy to store, things are valued over relationships. By contrast in American culture due to the gift economy and the emphasis of social structure and superstructure on collectivity relationships are valued and things are hidden. 

In Nekalimin culture because material wealth is difficult to store, people tend to focus on a small number of important things. By contrast, in American culture due to the emphasis of social structure and superstructure on individuality and choice people tend to focus on a small number of important relationships.