People often think that ideas will be enough to let people change their minds and behaviors. Once you have a great idea, everything depends on advertisements to make people buy it.

People often think that you have to wait until you get the right idea, or that you have to get some kind of flash of genius to get a great entrepreneurial idea. In reality, ideas are very often the result of the entrepreneurial process itself, or they can come from exchanges with customers or potential partners.

In entrepreneurship and innovation, ideas are just one part of the story. Everything depends on whether or not you can raise money to execute them!