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Jonathan Bradfield has been farming for 42 years and is currently the owner of L...
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Jonathan Bradfield has been farming for 42 years and is currently the owner of Limestone Hill, outside Bathurst in the Eastern Cape. Jonathan farms mainly with pineapples together with his sons-in-law, Anton Ferreira and Albert van der Westhuizen. Responsibility for the main farming activities was transferred to Ferreira in 2022. Ferreira explains that it is not that he has a passion specifically for farming and that it is a challenging industry, but the opportunities it holds in terms of the environment and the people make the hardship worth it. Ferreira was also responsible for the establishment and growth of a dried pineapple business unit of the farm started in 2008. Bradfield gave Ferreira full rein in developing the product and establishing the necessary processes. Since 2022, Anton Ferreira has been part of the _____ level management and would mainly concern himself with _____.
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