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What does ‘demarketing’ involve?
Adoptinga low-price position for a product or brand.
Adopting
a low-price position for a product or brand.
Eliminatingthe product from the offerings.
Eliminating
the product from the offerings.
Preventingcompetitors from imitating a product or brand.
Preventing
competitors from imitating a product or brand.
Reducingdemand, either temporarily or permanently.
Reducing
demand, either temporarily or permanently.
Reducingthe value embedded in a product or brand.
the value embedded in a product or brand.
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