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A buyer and a supplier have frequently engaged in a transactional relationship b...
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A buyer and a supplier have frequently engaged in a transactional relationship based on occasional purchases. However, over time, they have developed a stronger level of trust and mutual understanding. They recognise the potential for collaboration and decide to explore a deeper alliance relationship. They engage in joint planning, share information, and invest in joint projects to improve product quality and develop new market opportunities.What is a key characteristic of the growth from a transactional to an alliance relationship on the buyer-supplier continuum based on the provided scenario?
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