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In 1997, the gigantic media-services provider Netflix was born. From the beginni...
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In 1997, the gigantic media-services provider Netflix was born. From the beginning, Netflix proved to be a disruptive organisation, which has likely contributed to its capability to transform and adapt to the digital world. Streaming began in 2007 for the business, and this meant that subscribers no longer needed to wait for DVDs to come through the mail. Netflix successfully implemented change management to meet the needs of the consumers who would begin to watch content online. Netflix’s global growth is a big factor in the company’s success. By 2017, it was operating in over 190 countries and, today, close to 73 million of its 130 million subscribers are outside the United States of America. Netflix’s globalisation strategy and many of the challenges it has had to overcome are unique. Netflix secures content deals region by region, and sometimes country by country. It also had to face a diverse set of national regulatory restrictions, such as those that limit what content can be made available in the different local markets. Netflix’s global growth in 2017 is an example of a _____ corporate growth strategy.
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