Task 2. A small educational games company is launching a new game to teach Eng...
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Task 2. A small educational games company is launching a new game to teach English vocabulary to beginner learners. The marketing manager is making a presentation using slides. Read it and prepare these slides.
Marketing a new product
The Educational Game PRODUCT • Innovative way to learn new vocabulary • Launch: how we are planning to introduce the product onto the market PLACE • Distribution: high street retailers and mail order via website and catalogues • Delivery: five days by mail order or straightaway in shops PROMOTION • Advertising: in children's magazines • Direct marketing: insert catalogue in Parent magazine PEOPLE • Customers: educated, city-dwellers with pre-teen children, school teachers • Competitors: they have a larger sales force to sell their products PRICE • Premium pricing: 20 % above market average for a CD-ROM • Special deals: 15 % discount for schools |
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