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To create and capture value, sellers need to understand business

organizations' needs, resources, policies, and

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The Marlboro Man was depicted in the advertisements of Marlboro cigarettes as a rugged outdoor, tough cowboy type. This was done to establish what is called ________.
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According

to Herzberg's two-factor theory, satisfiers will make the major difference as

to which brand the customer buys.

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Consumers who are highly sensitive to how others see them and who choose brands whose personalities fit the consumption situation are called ________.
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Consider: 

def mean(values): 

    """Return the arithmetic mean of the supplied values.""" 

    total = 0 

    for value in values: 

        total = total + value 

    return total / len(values) 

 

result = mean([2, 4, 9]) 

print(result) 

 

State the exact printed output. In your explanation, identify: 

  • the value supplied to values;
  • the final value of total;
  • what len(values) returns.

[2 marks] 

 

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A student wants to calculate: 

result = mean([2, 4, 9]) + 1 

They suggest replacing the function’s final line with: 

print(total / len(values)) 

Explain why printing the mean is not a suitable replacement for returning it in this use of the function. [2 marks] 

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After a successful call to the original function, a student adds: 

print(total) 

outside the function. 

They argue: “The function has run, so total now exists and can be printed here.” 

Explain why this reasoning is incorrect, and identify which variable outside the function holds the returned mean. [2 marks]

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Suppose the call is changed to: 

result = mean([]) 

Explain why the function cannot complete successfully as written. Describe a suitable way for the function to handle this case, and justify your choice. You do not need to write code. [2 marks] 

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The starting point for understanding consumer behavior is the ________ model in which marketing and environmental stimuli enter the consumer's consciousness, and a set of psychological processes combine with certain consumer characteristics to result in decision processes and purchase decisions.
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The buyer-supplier relationship characterized by simple, routine

exchanges with moderate levels of cooperation and information exchange is

called _____.

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