In considering an observed price, consumers often compare it to an internal price called a(n) _____ price.
The buying process starts when the buyer decides to or actually enters a store or service provider's facility.
In the _____ situation the buyer has to determine product specifications, price limits, delivery terms and times, service terms, payment terms, order quantities, acceptable suppliers, and the selected supplier.
The last stage in the industrial buying process is _____.
In _____ pricing the firm bases its price largely on competitors' prices.