An advantage of face-to-face interviews, is that you are more aware of visual cues.

The way you develop your interview will also be likely to affect the nature of the semistructured interviews you conduct.

Each distinctive format can be used for both exploratory and explanatory purposes.

A disadvantage of face-to-face interviews, is that you have a greater opportunity to build rapport.

An open encourages the interviewee to reply as they wish.

Focus group is used to refer to a specific type of group interview where the topic to be explored is not predetermined and precisely defined.

The order in which you ask each participant questions will vary depending on the flow of the conversation and the data they share with you in the interview.

Interviewees may use words or ideas in a particular way and probing their meanings will add significance and depth to the data.

Within an in-depth interview questions and prompts are adapted and emerge during the interview from what your participant tells you.

Interviews may be conducted on a one-to-one basis, between you and a single participant.