The startup should increase spending without revising its forecast 

The startup should reconsider the market or its adaptation approach

The startup should enter immediately because screening is complete

Strong demand makes adaptation costs irrelevant

 Increase the number of home-country export intermediaries

Replace local market research with domestic customer surveys 

Keep the same supply arrangement and change only the logo

 Evaluate local production through foreign direct investment

Developing the marketing plan

Adapting the marketing mix 

Implementation and control

 Preliminary analysis and screening

It automatically transfers control to a bank 

 It prevents founders from using personal savings

Financial losses can damage personal relationships

It always requires a public share offering

Copying makes all forms of IP protection unnecessary

Easily copied inventions always lack commercial value

A method easily discovered from a product may be difficult to keep secret 

Publicly sold products automatically remain confidential

Remove all reporting relationships

 Increase the number of brainstorming sessions

Delay assigning responsibilities until the company grows 

Clarify roles and establish essential procedures

A founder chooses a new logo

A partnership changes its meeting schedule

A healthcare venture handles sensitive patient information 

A retailer creates a customer persona

“I would never present it that way.”

“You should change everything.”

“Your pitch was not good.”

 “Explain the customer benefit earlier so listeners understand the value.”