To identify incipient technologies

Is an activity that aims to study the evolution of a certain technology

The company need to be informed of the new materials that can improve the new products

TM is a sporadic activity

It is performed basically by the managing team of the company

 Is a systematic practice

A TM process basically consists of gathering information

TM avoids to invest money in technologies that are already available

 It is usually performed in the marketing department of companies

TM is an organizational activity

TM tries to minimize risks

To make the strategic choice of the company

To acquire the right resources

To implement the innovation process

Is a methodology to determine the position of an innovative product in the market

All the positioning matrices consist in the representation of the price vs. quality of a certain product or service

The positioning matrices helps to develop the correct business strategy

It starts with the concept definition

In this model, the market opportunities are taken into account at the beginning

In this model, there is an idea filtering process

The fourth-generation model is based on the collaboration between the company, its suppliers, customers and subcontractor partners

In the third-generation innovation process, the market is not taken into account

The second-generation innovation model is “Market pull”

The third-generation innovation model combines the research results with the market demands

The first-generation innovation model is “Research push”

In the fifth-generation innovation, the research results are the main factor

Its essential for a company be aware about their core competencies.

Building the wright company organization