A small bakery uses its strong operational skills to launch

a new range of gluten-free products that meet international best standards.

This reflects which type of advantage of effective operations?

a) 

A supermarket introduces a strict quality-control process to

ensure its fresh produce is always error-free and meets high standards.

Customers are willing to pay higher prices because of this consistency. Which

performance objective does this illustrate?

Which of the following represents information that should be

gathered by means of an environmental scan?

a.     

b.     

c.     

d.     

e.     

Strategic marketing emerged because ____________________ .