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[TSM - L2 GESTION BSc in GM - S1] UE Marketing and customer relationship management
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A consumer spends $500 on groceries per month. If $250 of her purchases are from super market LECLERC what is CARREFOUR’s share of wallet for that consumer?
The practice of sales force automation within the sales function is an example of ____ CRM
A purchase in a grocery store is an example of a _______________
Which of the following statements caracterise relationship marketing ?
Which of the following statements characterize(s) best the measurement of Customer Lifetime Value (CLV)?
Which of the following targets are not related to CRM ?
The average likelihood that a customer purchases from Amazon in a time period (t) given that the customer has purchased in the last time period (t-1) is known as ____________.
The ratio of the number of prospects acquired to the total number of prospects targeted is called __________________.
The Goal of strategic CRM is to:
American Express targeted 100,000 prospects. 10,000 of them responded to the mail but the company issued cards to only 2,000 credit cards. What is the acquisition rate for this campaign?