Strategy ignores stakeholders.

Stakeholders are external only.

Stakeholders only matter in public

organisations.

Internal and external stakeholders influence

and depend on the organisation

Monopoly power

Untapped markets

Existing industries with intense competition 

No rivalry

Samsung smartphones

Airlines

Steel manufacturers

App developers

Geographic location of competitors

Employee training

Supplier concentration

Price/performance ratio

Market growth rate

Technology adoption speed

Organisational hierarchy design

Acceptance of inequality and authority

Increasing sales

Reducing operational costs

Ensuring accountability, transparency, and

alignment with stakeholders

Maximising short-term profits

Path dependency

Technological optimisation

Strategic innovation

Organisational culture

Buyers acquire capabilities to produce the product themselves

Products are highly differentiated

Competitors merge

Suppliers bypass buyers

Substituting SWOT analysis for a comprehensive and

in-depth strategy analysis.

Using SWOT analysis

as an introductory overview of an in-depth analysis and not as a summary of the

analysis.

Focusing exclusively

on those opportunities and threats that have a direct relevance to an

organisation.

Using SWOT as a tool

in brainstorming sessions.

Industry growth is low

Products are highly differentiated

Competitors are few and dominant

Exit barriers are low