products that are bought frequently, immediately, and with a minimum of comparison and buying effort

products that need very little preparation after being bought

products bought by individuals and organizations for further processing or for use in conducting a business

an organization cutting the deficit of local budgets and lowering spending

a monetary authority, public institution, that manages the nation’s currency, money supply, and interest rates

a financial institution providing banking facilities to the general public

the amount of sales of a particular type of product that a company has, compared with the total sales

the function, that links the customer, the consumer, and public to the marketer through information

anything, that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need

the idea that the organization should determine the needs, wants, and interests of target markets

the function aimed at identifying and defining marketing opportunities, generating and evaluating marketing actions

all activities involved in selling goods or services directly to final customers for their personal, non-business use

a sum of money payable in case of loss of life

the amount that a customer pays the bank for the service it provides

the amount of the loan itself without before any interest is added

evaluating market segment’s attractiveness and selecting target segment

a statement of the organization’s purpose

marketing mix

the number of sales of a particular type of product that a company has, compared with the total sales

the collection of businesses and products that make up a company

business or trade; the amount of trade in a particular type of goods, services, investments

a large-scale selling and promotion effort

distribution channel firms that help the company find customers or make sales to them

buying and selling goods

the amount of money charged for a product or service

a written order for a person or an organization to pay a particular amount of money

a network of local offices belonging to a large organization, especially a bank

a policy of deficit-cutting, lower spending, and a reduction in the amount of benefits and public services

a borrower’s pledge of specific property to a lender, to secure repayment of a loan

the debt owed by banking institutions