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Introduction to E-Commerce 2025/04
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Which of the following are considered features of mobile marketing?
I. SMS advertisingII. App-based promotionsIII. TV advertisementsIV. Push notifications
Which of the following are common features of online auctions in e-commerce platforms?
I. Real-time biddingII. Multiple buyers competing for one itemIII. Fixed pricing for all productsIV. Time-limited sales windows
Which strategies are commonly used in social marketing?
I. Influencer partnershipsII. Interactive polls and Q&AIII. Physical couponsIV. User-generated content campaigns
Which of the following are commonly used tools in digital commerce marketing strategies?
I. Search Engine Optimization (SEO)II. Pay-Per-Click (PPC) AdvertisingIII. Influencer MarketingIV. Manual coupon distribution at malls
What distinguishes local mobile marketing from general mobile marketing?
What is the primary function of online communities in social network marketing?
What differentiates online travel services from traditional travel agencies?
Which business model focuses on direct sales from businesses to end-users via digital platforms?
What is a key factor in analysing the viability of an online retail business?
Which of the following are key characteristics of internet consumers today?
I. They often use mobile devices for shoppingII. They expect personalized recommendationsIII. They avoid using search engines for product researchIV. They compare prices across multiple platforms