People

Omnichannel strategy

High product prices

Organizational structure

Limited product range

Offering a seamless customer experience

Low customer loyalty

High operational costs

They prefer online shopping only

They spend less money

They buy more products

They are less loyal

To identify the best marketing channels

To measure the agility level of marketing processes

To reduce customer complaints

To increase marketing budgets

Reduced product quality

Improved customer performance

Increased advertising costs

Decreased employee satisfaction

Agile Marketing Manifesto

Lean Startup

Harvard Business Review model

OPS framework

90%

60%

83%

50%

Agility of marketing processes

Marketing budget efficiency

Customer satisfaction

Sales growth

Traditional marketing techniques

High advertising budget

Agile processes

Celebrity endorsements

Reduce marketing costs

Provide a seamless customer experience across all channels

Increase social media followers

Focus on a single marketing channel