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MKC1200 - Principles of marketing - S2 2025
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The total combined customer lifetime values of all the company’s current and potential customers is known as ____:
Marketers can tap into sources such as real-time customer transactions, website and social media monitoring, connected (IoT) devices and use this ______ to gain deep consumer insights, personalise marketing offers, and improve communication, engagement and service with consumers
Amazon.com leverages relationships with its customers by offering them music, videos, gifts, toys, consumer electronics and office products, among other product items. Based on the customer’s prior purchase history, the company recommends related CDs, books or videos that might be of interest. This helps Amazon.com capture a greater _____:
Sellers who are preoccupied with their own products and lose sight of underlying potential consumers and market needs are said to exhibit ____:
When backed by purchasing power, wants become _____:
Customer satisfaction is said to occur when ____ :
What does ‘demarketing’ involve?
It is most accurate to say that a customer will buy from the company that offers the highest ____:
All of the following
are accurate descriptions of modern marketing today, EXCEPT which one?
An activity, a set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large is known as ______: