To publish results in journal articles

To show specific features of a study, such as an experimental set-up or a complex process that is being investigated.

To make some weaker data points look more convincing

To share findings with peers as part of conference presentations

Horizontal lines are included for major intervals (10%, 20% etc.)

Age ranges are consistent across the chart. 

The red and blue bars are in the same order each time. 

Colours are used consistently for male and female cohorts.

Colours are not well aligned with the content

There is too much text on the slide. 

Images are irrelevant to the content. 

Low contrast. 

Change the colour of the graph labels to increase the contrast. 

None. The content is already very accessible. 

Change the font to something more whimsical, to make the content seem more interesting, such as replacing the letter 'i' with a fish shape. 

Change the font colour to blue or black. 

Posters in a doctor's surgery to help people recognise chickenpox. 

Radio broadcasts

Telephone calls

GPS devices

At least three graphs taken directly from a primary article. 

A blue background

Attractive photographs

Minimal text

A banner image.

A visual narrative

A detailed conclusion. 

A set of traffic lights. 

A map where regions of high and low prevalence of a disease are indicated by different colours or shading. 

Someone looking confused as you explained an idea

The method section of a scientific paper. 

Encoding. 

The receiver

Noise

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