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Venture Building (052026-TRD)
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Businesses use various forms of intellectual property protection to secure their competitive advantage. What is the main purpose of a trademark?
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A person wants to start a small business with complete control over decision-making and ownership. In Malaysia, a Sole Proprietorship is owned by:
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A startup has developed a highly advanced technology, but customer feedback indicates weak market demand. According to Lean Startup principles, what should the founders do next?
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An entrepreneur wants to assess the level of competition, bargaining power, and industry attractiveness before entering a market. Which analysis tool should be used?
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After launching its software product, a technology startup learns that customers prefer a monthly subscription model rather than a one-time purchase. The company changes its revenue model accordingly. This action is known as:
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A Malaysian startup enters Indonesia by appointing a local distributor to sell its products, allowing it to minimise investment and risk. Which entry strategy is being used?
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A startup launches a social media campaign aimed at encouraging existing customers to buy more frequently. According to Ansoff’s Matrix, this strategy is:
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A startup founder decides not to patent a secret recipe because revealing the details may allow competitors to imitate it. This decision reflects which strategy?
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A startup raises funds through an online platform where hundreds of people contribute small amounts of money to support the project. This funding method is known as:
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A software developer has created a unique application and wishes to protect the source code from unauthorised copying. Which form of intellectual property protection is most suitable?
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