Describe every competitor

Request an immediate investment decision

Introduce yourself

Present a detailed financial forecast 

Assume business name availability gives ownership of the domain

Use the existing organisation’s website address

Consider an alternative name or suitable domain before finalising the identity

Stop checking the business’s online identity 

Ignore the outcome and approve the next project unchanged

Treat the result as evidence that the team lacks ability

Review the evidence and use the learning to guide subsequent decisions 

Ban similar experiments across the organisation

Patent application

Strategic alliance 

Royalty payment

Injunction

Novelty depends only on whether the founder has a registered company 

Publication always strengthens the novelty of an invention

Review protection options before disclosure because disclosure may affect novelty

Public disclosure automatically creates a patent

 Pre-orders and feedback from prototype users 

More detailed office expansion plans

A larger number of internal meetings

A longer company name

Trademark protection for the logo 

Registered design protection for packaging shape

Trade secret protection for a formula

 Patent protection for a technical process

The frequency of employee performance appraisals

Continuous activity to learn about events in the environment 

The speed at which documents are digitised

The number of internal financial reports produced

Its commercial value may be maintained through effective secrecy

The process has no value unless publicly disclosed

Confidentiality automatically prevents independent development by others 

Trade secrets require the process to appear on product packaging

Strategic partnerships that expand access to the service

The transfer of all music ownership to device manufacturers

The replacement of licensing with hardware sales

A decision to stop distributing content online