Choose any one of the three companies: Netflix, Astrotalk, or Dunzo. Consider you are hired as a consultant to the company’s top management. Propose various strategies to grow either revenue or profit margin for the company you choose. You can use various strategies and models discussed in the class. (5 marks)

Choose a career path you intend to pursue after completing your education: self-startup, family business, or corporate job. Mention all the learnings from this course and how/where you will apply the respective learnings in your future professional journey. (10 marks = 5 marks for learnings + 5 marks for suggested applications)

You are the CEO of Hindustan Pencils Pvt. Ltd., India’s leading manufacturer of pencils and stationery items under popular brands like Nataraj and Apsara. Established in 1958 in Bombay (now Mumbai), the company has long dominated the traditional writing tools market.

Challenge: With the increasing adoption of digital devices and e-learning tools, the use of traditional stationery is steadily declining.

Your Task: To ensure the company stays relevant and competitive in the evolving market, list and briefly explain all possible types of innovation that can be applied. You may use the innovation types discussed in class. (5 marks)