Henry Jackson, the business head of the UK market, believes that he should adopt a focused strategy concentrating on a few products in his market winning him deals with most profits. Help him devise a strategy by strengthening his core portfolio and potential business opportunities

• Core Portfolio - Identify the top two products delivering profits and the associated values of the number of deals won along with the overall and average profits generated by the winning deals in these products. (3 points)
• Potential Growth Product - Identify a third product in this market which offers scope for growth with higher average profits in winning deals than those in the core portfolio and do a hypothesis test to check if its average profit is indeed higher than that of the second ranking product currently. What would be your recommendation to Henry? (12 Points)

Prudy Perkins, the Chief Marketing Officer at WSES, advises her sales team that the sales value of a lead should not be a criterion to be used before deciding to pursue the sales lead, as the sales value doesn’t really vary between won and lost deals. Can you validate this belief using an appropriately designed hypothesis test of two samples? Clearly define the two samples and the measures you will be comparing