The attempt to attract visitors to a website by advertising articles with appealing headlines, yet poor quality content, that attract clickthroughs

A banner advertisement which directly asks the viewer to click on it

An incentive procedure where a customer who clicks the right

button gets a reward

A concept of advergaming where clicking a fast-moving fish earns

credits to the player

Ads that appear like the usual content on a Website

Ads you are shown because they match your interests and behaviour

Ads that make incredible promises so that people click on them

Online ads in your own language

The marketer only pays if there is a conversion from the ad

The marketer only pays if someone sees the ad 

The marketer only pays a fixed amount every month

The marketer only pays if someone clicks the ad 

Collect information about your behaviour on the Web and show you targeted ads

Remember your language and currency preferences for the next visit

Show you products which were bought by visitors with similar interests

Ensure you see the same ads on every Website

It is asking to send you special offers after you leave the site

It is asking to save a small text file onto your computer hard drive. 

It is asking if you are on a diet.

It is based on the collection of data about your own online activity

It uses survey data to find out how specific customers might behave when certain products are presented to them

It uses data about other people similar to you to guess what you might like

It tries to change the behavior of customers by providing incentives to accomplish the desired action

It uses survey data to find out how specific customers might behave when certain products are presented to them

It uses data about other people similar to you to guess what you might like

It tries to change the behavior of customers by providing incentives to accomplish the desired action

It is based on the collection of data about your own online activity

Collect information about your behaviour on the Web and show you targeted ads

Remember your language and currency preferences for the next visit

Show you products which were bought by visitors with similar interests

Ensure you see the same ads on every Website

You see ads on Websites which your friends and relatives have clicked on

You see ads on Websites for other sites you recently visited 

You see ads on Websites related to what visitors similar to you have liked

You see ads on Websites targeting you by your age and gender

They can target each person individually

They can segment the customers into different groups

They can reach the entire audience with a single message

They can pay nothing if no-one clicks on their ad