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COMM1180-Value Creation T3 2025
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In a few sentences, describe how your team divided the work for identifying the Job-to-be-Done, Gains, and Pains for this week's Activity 3. What worked well, and what could be improved?
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Rob is working in the marketing team of a meat exporting company. The team is tasked with finding a market for less popular cuts of meat. Rob is working on beef tongue. He has identified countries in Europe, South-East Asia and South America that use tongue in their national cuisine. This is an example of which marketing step, and what other steps does he need to complete?
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One limitation of the multi-attribute model is that:
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According to Smith and Colgate's (2007) framework, which of the following is NOT a dimension of customer value?
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When ANZ Bank uses AI-driven chatbots to provide 24/7 customer support, the technology’s value comes from:
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Which of the following is NOT a component of a value proposition?
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In this week’s tutorial discussion on Friedman’s doctrine, describe one action you took that supported your group’s progress.
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In the Juice Stand lecture example, why was Mary able to charge a higher price for organic juice than Sam?
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A fine-dining restaurant in Sydney that is booked out most nights has found a way to reduce the time it takes to take payment from tables. The restaurant pays cooks and wait staff by the hour. Which stakeholder will benefit the most from this change?
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During the tutorial, imagine that your group debates whether inbound logistics or marketing is more critical for Urbayn’s success. Some disagreement arises among members. In this situation, suggest the steps you might take to guide the group towards reaching a shared conclusion.
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