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EM Data Culture Certificate_Digital Business I
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Thomas Friedman's description of the world as "flat" refers to
A firm that invests in an information system because it is a necessity of doing business does so because it is seeking to achieve which of the following business objectives?
Internet advertising is growing at approximately 5 percent a year.
You are starting a small bike messenger company. Given your type of services (hand-delivering packages within a small geographical area), could your firm be a digital firm? If so, what would make this a digital firm?
In order to be considered a digital firm, all of the firm's significant business relationships and core business processes must be digitally enabled.
Which of the following may lead to competitive advantage?
1. New products, services, and business models;
2. Charging less for superior products;
3. Responding to customers in real time.
Creating a marketing plan is not an example of a business process.