A mission clarifies why an organization exists whereas a vision describes the future goals of the organization.

A mission is usually derived from an organization’s vision.

A vision expresses what business leaders are striving for, whereas a mission provides insights into the realistic objectives of

The terms vision and mission are basically interchangeable.

A vision explains why an organization exists, whereas the mission specifies the future goals of an organization more closely.

A statement about what the organization intends to achieve.

A statement about the organization’s standard operating procedures .

A quantified financial objective.

A statement about why the organization exists.

An indication of the nature of the industry, in which the organization

External analysis

Marketing mix

Internal analysis

Strategic options

Mission and objectives

Operating

Uncertain

Ambiguous

Long-term

Value-adding

Is a description of the management’s responsibilities.

Is a description of its business activities.

Describes its future competitive position.

Describes its purpose or reason of entrepreneurial existence.

Describes its specific long-term goals.