point-of-purchase advertising.

customised advertising.

individual value-based advertising.

viral marketing.

The degree that an innovation is perceived as being voluntary or an act of free will.

The degree to which an innovation is perceived as being difficult to understand and/or to

The degree to which an innovation is perceived as being consistent with

the existing values, past experiences, and needs of potential adopters.

English

first price sealed-bid auction

reverse first-price sealed-bid auction

Dutch

Dr R.M. Metcalfe.

Prof. H. MacQuire.

Dr M. Macintosh.

Prof. N. Robinson.

Reverse English auction.

English auction.

Dutch auction.

Backward Dutch auction.

Keyword-rich content.

Crawlable link structure.

Inbound links from popular pages.

High-quality pictures.

Charging customers different prices for the same item.

Charging a more competitive price for an item.

Charging all customers a low price for the same item.

Charging a price that discriminates from competitors.

determine who the competitors are.

determine the business life cycle.

see if the business is overpriced.

determine if the location is favourable.

medium-sized.

small and medium-sized.

small.

The value of a business is set in the market place and is what someone

is willing to pay for it and is set by the buyer; the seller sets a

price for the business by using a computational method.

The value is determined by non-quantitative factors and the price is determined by computational methods.

The value is determined by qualitative factors and the price is determined by

computational methods.

The value of a business is set in the market place and is

what someone is willing to pay for it and is set by the seller; the

buyer sets a price for the business by using a computational method.