Competitor relationship management

Customer relations management

Client relationship management

Consumer relationship marketing

Horizontal

Decentralised

Vertical

Centralised

training. 

systems integration activities.

expenditure.

management of knowledge.

These are time-phased files of each end product, which contain a statement of demand and currently available stock of each finished item.

Sales functions typically manage a dynamic, changing order book made up of confirmed orders from customers.

It provides the information to the sales function on what can be promised to customers and by when delivery can be promised. 

This is a set of processes which interfaces with the customer market.

A-shape product structures

Bills of materials

Resource requirement plans

Levels of assembly

material requirement planning; software systems.

manufacturing resources planning; computer systems.

manufacturing execution systems; data systems.

enterprise resources planning; automation systems.