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MNM2605-25-S2
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During March 2020 South Africa experienced the spread of the Covid-19 virus which resulted in Mr Cyril Ramaphosa (the president of South Africa) declaring the state of national disaster. Consequently, the country was placed under lockdown and the government imposed some restrictions including the ban on the sale of tobacco products. Marlboro and British American Tobacco took the matter to court in order to lift the ban on the sale of tobacco products. This example refers to … factors.
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Phineas assesses how well the new Dell laptop will satisfy his needs by taking into account his knowledge of other brands and his experience with the Dell laptop. This refers to a … activity.
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Zazo has decided to join the singing group at the nearby Methodist church as a way to enhance her spiritually. The Methodist church serves as a/an … reference group for her.
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Jane decided to try out muffins from a nearby bakery and has since bought them daily as she loves how fresh and flavour-packed they are. This attitude formation is known as …
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When companies get bored with their products and their brands start to lack creativity, it is referred to as…
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FNB offers different bank account packages to various clusters of people with similar needs. These bank account packages include saving and cheque accounts, money markets and fixed loans. Identify the ONE approach FNB uses to divide and cluster its total market.
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Ricardo Engineering is a manufacturing company which focuses on the needs of the sellers, on existing products and on the demand to be created. They hold the idea that people would buy more products if aggressive techniques were used. Which orientation does this scenario represent?
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Thato Engineering is sponsoring the campaign against Gender-Based Violence (GBV) and they donated 15% of their profit to NPOs that create awareness of this problem in the communities of Mamelodi. Thato Engineering is doing … marketing.
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Mahlangu Breweries has established that 25% of their beer drinkers account for more than70% of their beer purchases. Therefore, Mahlangu Breweries has ensured that their advertising campaigns are aimed at the heavy users (25%), instead of the light users (75%). This scenario refers to … segmentation.
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Lebo is always watching the Parliamentary Channel on TV. She is motivated by the debates in Parliament and how the politicians make important decisions about the future of South Africa. She wants to become a politician and be in Parliament in future. This is an example of a/an … reference group.
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