Customers may become loyal to an airline if

they like the cabin crew.

Companies often don’t invest enough in counter staff.

Advertising is by far the most important way of supporting a brand’s

image.

Four Seasons and Virgin Atlantic have invested a lot in their people to

build brand

     value.

Most companies need to understand more about

how customers behave.

Customers may become loyal to an airline if they like the cabin crew.

Spending money on employee training generally isn’t very beneficial to a

company.

a form of advertising in

which branded goods and services are featured in a production that targets a

large audience

the ideas and beliefs people have

about  a brand

selling more tickets than there are

actual seats