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Marketing [01557]
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Intermediaries who have warehouses to store goods that they sell under act of consigning from their behalf and on producer’s account are:
Four of the following statements form the description of value analysis (VA). Which statement is incorrect?
Dealers:
Any paid form of no personal presentation and promotion of ideas, goods, or services by an identified sponsor is:
A variety of short-term incentives to encourage trial or purchase of a product or services:
A variety of programs designed to promote or protect a company's or its individual products image:
A consistent feeling or image that consumers recognize when encountering the brand is known as:
At the decline stage of product life cycle an enterprise can encounter:
• quantity of citizens in the region, n = 50 thousands;
• average size of monthly profit by consumer, P = 2100 hrn,;
• part of profit, which on the average is spent by a consumer on foodstuff, к1 = 75 %;
• specific weight of costs for dairies in part of profits, that is determined by the index к1, к2 = 30 %;
• specific weight of costs for soul-milk foods in the part of costs which are determined by the index к2, к3=45%;
• specific weight of costs for yoghurts in the part of costs which are determined by the index к3, к4 = 10 %.
Ansoff has proposed a number of strategic options from his matrix. These strategic options are in this sequence: market intensification; market diversification; product diversification; conglomerate diversification. Which marketing possibilities reflect the above in the order stated?