Crowdly

What best describes the marketing mix?

product; price; place; promotion; buyer behavior

product; price; place; promotion; segmentation; targeting

product; price; place; promotion; public relations

product; price; place; promotion

product; price; place; promotion; sales forecasting; marketing research

The product is:

the product that is created by a company and meet a certain level of quality

anything that can be offered to a market that might satisfy a want or need

Consumers ideas about certain properties that meet their needs

a set of distinct characteristics, which meets consumers certain ideas about quality

The main advantage of secondary data is:

absence of contradictory data from different sources

relatively low price

data collection methodology is known and controlled by an enterprise

up-to-date information

The concept of product life cycles considers:

number of product purchased over a period of time

time during which there is physical deterioration of the goods

possible duration of product usage by customers

dynamics of competitive stay of the product at the market

The company's macro-environment is made up of four out of five of the following. Which one is not part of a company's macro-environment?

technological factors

socio-cultural factors

political factors

economic factors

competitive factors

SWOT analysis involves:

analyzing a company's strengths and weaknesses

promoting experienced workers

analyzing qualitative data

using a team mentality to get things done

Putting the marketing plan into action is known as:

qualification

SWOT analysis

coordination

implementation

Marketing analytical system contains:

system of internal reporting

system for external information

statistic bank

system of marketing researches

Market where supply exceeds demand, is:

consumer market

industrial market

seller's market

buyer's market