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Task 1. Read the notes on marketing research techniques, translate them paying special attention to the marked words.

Focus group: small group from the target group plus moderator to mediate or run the session. The moderator prepares questions for the session.

Package test: used to taste ideas for new packaging, could be in focus group.

Taste test: used to taste what consumer think about new flavors.

Home test: consumers try the product at home, in a real situation.

A self-administrated questionnaire is completed (or filled in) by the respondent, and an interviewer-administrator questionnaire is filled in on behalf of the respondent by an interviewer.

Telephone surveys are carried out by telephoning the respondent and asking questions.

A mail survey is mailed to the respondent, who completes it and posts it back.

Online surveys are administrated on the internet.

Mystery shopping: a person poses as a consumer and checks the level of service and hygiene in a restaurant, hotel or shop.

Omnibus surveys: a market research institute carries out (or conducts) research for several companies at the same time. A long survey is given to respondents: some institutes have a panel of existing respondents who are accustomed to answering the survey.