NovaTech Appliances is preparing to launch a new range of smart home devices. The sales and marketing teams forecast a significant spike in demand during the first three months post-launch. However, if the forecast proves inaccurate, the operations team is concerned about overproduction and unsold inventory. The supply chain manager implements a demand management strategy that ensures alignment between customer demand, production planning, and inventory control. Which one of the following actions best reflects effective demand management in this scenario?

Question

Answer

Outsourcing logistics to third-party providers to speed up delivery times and reduce shipping costs.

Answer

Increasing production capacity immediately to meet the projected demand surge without consulting sales data trends.

Answer

Implementing a collaborative planning process involving sales, marketing, and operations to align forecasts and adjust supply accordingly.

Answer

Launching aggressive promotions and discounts to stimulate customer interest regardless of actual demand signals.

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NovaTech Appliances is preparing to launch a new range of smart home devices. Th...

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