Companies can save on licensing fees and at the same time eliminate overhead charges such as the cost of data storage, software updates, management etc.The cloud is in general available at much cheaper rates than traditional approaches and can significantly lower the overall IT expenses.

If you want to launch a large application, then you have 2 options – use a cloud computing platform or setup your own servers. The 2nd option should be avoided by startup company or a small business as it requires spending 1000s of dollars in purchasing servers, fast internet connection, power backup, firewall systems, etc. As you are billed only for the resources you use, cloud technology is more affordable than investing money in software/hardware. 

Certainly the smaller business will enjoy not having to deal with the daily technical issues and will prefer handing those to an established IT company, however you should keep in mind that all systems might face dysfunctions from time to time. Outage and downtime is possible even to the best cloud service providers, as the past has shown.

Cloud computing services can be accessed via f electronic devices that are able to have access to the internet. These devices include not only the traditional PCs, but also smartphones, tablets etc. With the cloud, the “Bring your own device” (BYOD) policy can be easily adopted, permitting employees to bring personally owned mobile devices to their workplace.

An end-user might decide not only which device to use, but also where to access the service from. There is no limitation of place and medium. We can access our applications and data anywhere in the world, making this method very attractive to people. Cloud computing is in that way especially appealing to international companies as it offers the flexibility for its employees to access company files wherever they are.

The cloud can accommodate and store much more data compared to a personal computer and in a way offers almost unlimited storage capacity. It eliminates worries about running out of storage space and at the same time It spares businesses the need to upgrade their computer hardware.

The cloud is in general more efficient than the typical IT infrastructure and It takes fewer resources to compute, thus saving energy. For example, when servers are not used, the infrastructure normally scales down, freeing up resources and consuming less power. At any moment, only the resources that are truly needed are consumed by the system.

Remote server security makes it harder, but not impossible, for hackers to reach your data. If there is a compromise of the server(s) where your data is stored, your personal information may be exposed to the world. There’s also a good chance that more than just your information may be affected—we're talking possibly millions of other users.