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Jonathan Bradfield has been farming for 42 years and is currently the owner of L...
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Jonathan Bradfield has been farming for 42 years and is currently the owner of Limestone Hill, outside Bathurst in the Eastern Cape. Jonathan farms mainly with pineapples together with his sons-in-law, Anton Ferreira and Albert van der Westhuizen. In 2008, Bradfield decided to branch out from the canning of pineapples into the drying of pineapples. The decision was based on adding additional value to the pineapple fruit. At the time, it was a new idea and very unorthodox. To test the viability of the product, Bradfield dried a few pineapples using his biltong dryer and offered the community some product samples to receive feedback. Considering the implementation of the dried pineapple business unit, Jonathan Bradfield demonstrated _____ managerial skills.
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