Alignment means that you conform the business model to existing templates about how to run similar businesses like yours

Alignment means that the choices that you make in one building block have implications for the other building blocks. When the right resources and activities are in place to deliver the value proposition, then you are aligning these building blocks.

You cannot start a business if you don’t know all the elements of your business model.

It is important that you fill in the business model canvas in a clean and proper way.