Why is communi cati on important in the market research process? (Select all that apply.)

Question

Accepted Answer

Market research is often viewed as a complex process; communi cati on can simplify.

Accepted Answer

In any relationship, both parties should understand future actions and next steps.

Accepted Answer

The communi cati ons process can often separate you and competitive research proposals.

Answer

Communi cati on is actually less important and should be minimized once all the questions have been answered and constraints identified.

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