Effect 2: Is your second effect positive or negative? Choose one and explain why the effect fits into this category. This answer should be one sentence long.

• This question is asking if the audience benefited from (positive) or were harmed by (negative) the effect.
• Notes:

  • Some "negative" emotions can be helpful. Fear and anger and other "negative" emotions can have a positive valence, such as fear preparing you for real-life danger.
  • This question is asking about whether the trend is positive or negative for audience members, not for the companies. This class is not concerned about whether effects are positive or negative for advertisers or content creators.

Write your answer here based on what you wrote for Question 9. Example (do not use this exact answer):

• (Effect 2: After seeing this movie, people listened to Dua Lipa more.)

• The effect was positive because the movie led the audience members to listen to music they like more.