If an individual ‘falls in love’ with a house they are thinking of buying in an auction, they are more likely to pay a price significantly higher than it is really worth.

A Financial Adviser is more likely to be trusted by their clients than other financial advisers if they are both more charismatic and physically attractive.

A graduate invests in a fund that contains a diversified portfolio of stocks because they think that diversification can reduce risk without significantly reducing long-term expected future returns.

An investor has lost a lot of money on a bad investment but is holding onto the investment hoping that it will increase in value sometime soon.