An organisation has obtained ISO 9001 certification but
continues to experience recurring customer complaints and process failures.
Which conclusion is MOST appropriate?

Question

Accepted Answer

Certification
alone does not guarantee operational excellence; the system must be effectively
implemented and improved

Answer

The
organisation should discontinue its quality management system

Answer

ISO
certification is unnecessary for quality management

Answer

The
organisation should increase its inspection activities

Answer

Customer
complaints are primarily a marketing issue

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An organisation has obtained ISO 9001 certification but continues to experience...

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