Zanzi retailer wants to expand its online presence but lacks the internal expertise to build and manage a professional e-commerce website. Instead of hiring a full-time team or building the platform in-house, the company contracts a specialised web development agency to continuously design, host, and maintain the site. Which one of the following best describes the strategy used by Zanzi retailers?

Question

Answer

Outsourcing by contracting an external firm to perform the service.

Answer

Diversification by launching a new business area outside their core function.

Answer

Insourcing by hiring new internal staff to build the website.

Answer

Vertical integration can be achieved by acquiring a web development company.

Crowdly

Zanzi retailer wants to expand its online presence but lacks the internal expert...

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