Consider the scenario below and answer the question that follows:

OrangeApp(le) Inc. seeks to be an attractive employer in an increasingly competitive talent market, making its employment promises visible, credible and transparent. OrangeApp(le) acknowledges that it does not always succeed in certain areas; a recently uncovered scandal regarding irresponsible investment being an example of this. For instance, in the wake of the scandal, the 2017 Trendence Young Professionals Barometer (which essentially rank “ideal employers” by measuring aspirations and expectations of approximately 10 000 young professionals from across all sectors), ranked OrangeApp(le) at 51st place. Previously placed at 15th place, this was disappointing for OrangeApp(le).

The results of the Trendence Young Professionals Barometer reflect the behaviour of the ________ and highlights the ________, a variable influencing corporates to change.